Su:m37 Miracle Rose Cleansing Stick Review

Sunday, July 13, 2014

Hello everyone, how are you today? It's pouring rain here in Seoul. I like the rain except when I'm stuck outside. There's something about it that's oddly relaxing and refreshing. It also gives us a break from hot humidity that we've been experiencing here.

Today's product for review is the Su:m 37 Miracle Rose Cleansing Stick. If you've been a follower of my blog then you probably know I'm more of a road shop kind of girl. (Road shops are basically stores like Etude House, Nature Republic, Innisfree, etc.) I've tried some make up from higher-end brands but I've always felt kind of silly because I know the quality of Korean road shops are just as good if not better.  I haven't ventured much into department store skincare brands so I guess this is one of my first Korean "high-end" products.

If you're unfamiliar with Su:m37, I will give you a brief introduction. Su:m37 is a skincare brand under LG Households. Their concept is to wait and allow natural fermentation in their products to occur because they believe that the quality of ingredients is achieved through time not hastiness. Their main mission to recover the vitality of skin  and allow the skin to breathe. 

Because I tend to sweat a lot in the summer, I want to wash my face more often. I looked for a product that can offer me cleanliness without stripping my skin and this one seems excellent for the job.

"It's a hypo-allergenic cleansing stick which contains fermented rose flower extracts, naturally derives skin care ingredients from the nature and enables you to massage on your skin softly."

The Su:m37 Miracle Rose Cleansing Stick is basically a cleanser in a solid form. It comes in a plastic tube and you can twist the end of it for product to come out. Because it is a solid, you can take it in your carry-on during flights. You also don't have to worry about it spilling over your stuff. Although I like that it's in a solid form. I did find one disadvantage with this. When I press down too hard on the product during use, the cleanser melts and kinds of slide over the edge of the tube. I usually swipe my finger over it to remove and then there's no problem. I've been using this cleanser for a month now and the twist up still works. The cleanser has real rose petals in it. They don't really do anything but make the cleanser look more luxe.

Time Blooms

These things are rose petals. Don't they just look gorgeous?

Although there are no English instructions on the box, you can still follow the pictures. 

1. Wet your face with lukewarm water
2. Twist up the bottom of the tube
3. Roll the product around your face
4. Massage the product with some water then rinse it off. 

Performance: In the morning or after a workout, I use this cleanser alone but in the evening, I use this cleanser after my cleansing oil. Following the instructions, I begin by splashing my face with some lukewarm water. The, I roll the product around my face. When I first started using this product, it felt a bit hard and slightly resistant when I rolled it around my face. However, after about two weeks, the product softened and applied a lot smoother. After rolling it around, I wet my hands and gently roll my fingertips around my face. The product doesn't lather up into a foam but it does create a lot of small bubbles. You can feel them popping against your skin if you leave it on for a few minutes. It feels kind of ticklish.  I rinse off the bubbles, pat dry my face then apply my skincare as normal. My skin feels really clean, soft, fresh, and still moisturised. still get the occasional clog pores and pimple though - so I wouldn't say that it's completely preventative of those things. 

This product does a really nice job in removing dirt, sweat, sunscreen, and light base make up like CC cream. I don't recommend you to use it in removing heavy makeup though. In those situations, a cleansing oil would be much better because you want your skin to be clean before you apply your skincare.  Also, try not to get this in your eye because it will STING like crazy - like getting shampoo in your eyes but worse.

I love how this product smells so delicate and natural. It makes me feel awake and relax.  It's like a gentle, natural rose scent. Rose scented products are usually a hit or miss with me. I love natural and soft rose scents and I really dislike strong artificial rose scents. Luckily, this product goes into the former category. After I've rinsed my face, I can't smell it any more. If they made perfumes like this, I would buy it.  I also love how this cleanser makes my skin feel really clean and supple but not dry or squeaky at all. 

Price: 28 000 Won / 80g - you can find this at all Korean department stores. The Su:m37 counters tend to be smaller than the other Korean brands so just keep an eye out for it!

The Good:
- beautiful rose scent
- doesn't strip your skin dry
- it's solid 
- cleans well
- no squeaky feeling

The Bad:
- stings so bad when it gets in the eye
- it can get messy when the soap melts and gets over the edge

Overall: This is definitely one of my favourite cleansers of all time. It definitely differentiates itself from other cleansers by being in a solid twist up form. 


  1. i've been curious about this brand. thanks for the review!

    1. You're very welcomed! I hoped you enjoyed it :)

  2. Hi,

    I've been told this product is sold out everywhere - but I wanted to ask if you seen it recently in department stores?

    1. Hi Thu Thinh, I haven't been to the department stores recently so I'm not sure :( it was available when I went a few months back. I got mine at Shinsegae. It's also available at Lotte and Hyundai Department store. I've found it available on their sites as well but they only deliver within Korea.

      Lotte online:

      Hyundai Department store online:


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